Fair point I suppose. I guess I'm just looking back at the lucasfilm of old and the empire that the EU created long after films stopped being made, books, video games, toys, and I guess it just puzzles me why they don't take the risk to do somthing like that again. Especially considering that it seems like the current direction of sta wars is going mostly backwards.
I think they're
trying, they're just incompetent at it. They put together the Resistance cartoon (which sucked, I tried watching and hated the characters too much to continue), The Mandalorian seems to be doing well, and they've made toys and published a few books.
The issue seems to be general quality and terrible choices for who to use to make things. EA games has a
bit of a reputation in gaming circles so putting them in charge of Star Wars games didn't generally inspire confidence, though there's a decent serving of hype for the squad flight sim game. Marvel comics is putting together comics for Star Wars too as an in-house publisher but Marvel's issues have been done to death so that doesn't inspire. Toys seem to just not be selling anywhere at the moment, I can't speak for the Star Wars toys as I haven't touched any.
My gut feeling is that it comes down to the same issues as my discovery in Fanfic I've mentioned before, namely that over half the fanfics were Reylo in an AU so as not to deal with the Star Wars prequelverse. The universe isn't
interesting anymore. It's boxed in by choices in the movies and doesn't have as much room for characters to do anything adventurous. There aren't any new exciting worlds, just Salt!Hoth, Junk!Tatooine, and The!Same!Endor Moon. There aren't any new exciting aliens, just a whole lotta variants on "wrinkly, orange, and bald."
For instance if you were writing a book you might base it, in the OT, around a plucky rebel cell somewhere in the outer rim doing their own part. Or in the ST it might be a clonetrooper squadron doing the same. But in the ST there's no room, when Leia called for help there was no answer anywhere in the Galaxy, no hidden cells and no plucky outgroups. There's what... Broom Kid? Does he matter?
There's also less room for anybody to do anything outside the movies. Lando went and gathered a huge fleet and what happened? Palpaclone paralyzed the entire fleet with his lightning and they got to do nothing until Rey killed him with his own lightning, after which they didn't need to do anything anyway because it was over. There was an adventure to be had in the OT as seen in the crew of the
Ghost. There was an adventure to be had in the ST as seen by Ahsoka. But what adventure is there to being one of those ships that was paralyzed by lightning and then rendered irrelevant?