Television Rupert Murdoch Spends Some of his 70B Pocket Change To Invest in Tubi (Plus?)

Husky_Khan

The Dog Whistler... I mean Whisperer.
Founder
Back in the Spring of 2019 the creatively bankrupt company known as Disney purchased Fox Entertainment from Rupert Murdoch for over seventy billion dollars (compare this to how Disney purchased Star Wars and Marvel for four billion dollars earlier, and Pixar for over seven billion dollars). Disney clearly didn't care much about Fox Entertainments operations and closed down its games division, movie productions and most of its other nonsense and seemed to just want the rights to various Marvel characters and their media library to boost their DisneyPlus platform etc.

The far more interesting questions is what happens next when you have seventy billion dollars burning in your pocket? Why you do one of those 'What If' threads IRL of how would you spend seventy billion dollars.

First he purchased Tubi, which is a pretty decent ad supported Streaming Channel which I've used on random occasion (to watch old movies that aren't available elsewhere except on other Godless platforms). The price tag? $440 million... partially offset by him selling off his 5% stake in Roku (a streaming service which I also love).

Then Rupert Murdoch purchased Toei Animation and being such a generous Godless corporate mastermind, made its content free (with ad support) on Tubi.

But wait, there's more! Rupert Murdoch has purchased Houghton Mifflin's 'Consumer Arm' for a cool $349 million dollars. As reported by Reuters:

The unit, HMH Books and Media, will be operated by News Corp’s publishing division HarperCollins Publishers, and will give it access to over 7,000 titles including novels from writers like George Orwell, J.R.R. Tolkien and Robert Penn Warren.
This also includes licenses to characters such as The Polar Express, Curious George, and Carmen Sandiego. HMH is tied up in a lot of K-12 School services as well. Some of these media rights are currently tied up in other deals but like all licensing deals... are temporary.

In addition to dominating the issuance of publishing books for your kids at school, Rupert Murdoch through Tubi also broadcasts Barney & Friends, a recent acquisition among its broad library of Childrens shows.

What's that? Yes after Disney purchased Fox, they had numerous channels and media that was redundant like their plethora of sports channels. In unrelated news, Tubi inked a deal with the NFL Network to play condensed reruns of games and other league coverage in their ongoing campaign to pursue coverage of second and third tier sports broadcasting. While Amazon and Disney's ABC shell out billions for the live broadcasting rights in competition with each other, Tubi is like... yeah... we can pay some shekels for the second tier content. After all not everyone watches the entire four hour game live anymore.

Must be nice creating ad supported rivals with built in libraries, audiences and infrastructure for a billion dollars as a rival to multi-billion dollar companies that spent tens of billions to create their libraries and infrastructure and audiences out of nothing. ;)
 

Husky_Khan

The Dog Whistler... I mean Whisperer.
Founder
Apparently Tubi has roughly doubled the amount of monthly active users on its platform since 2020 and is up to 51 million active monthly users from 33 million at the same time last year in 2021.

Furthermore Tubi has apparently secured a multi-year deal with Lionsgate Films which is the largest mini-major Film Studio in North America. (The Big Five Studios being Sony, NBCUniversal, Disney, Warner Bros. and Paramount and a mini-major studio including the likes of Lionsgate, or MGM (recently purchased by Amazon), or Amblin Entertainment).

 

Robovski

Well-known member
Having used Tubi a few times this year, it's not bad. It's not like when I tried to use ad supported Hulu with a half dozen of the same advert in a break repeated over and over. The ad breaks are reasonable and not just the same advert over and over. I'm sure they will make it very attractive and then turn the screws, ruining your product for profit seems to be the way this goes.
 

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