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See, the difference here is that the general population (well, the native population, not the fucking migrants) knows what Squaddies are like. :ROFLMAO: We don't need the pristine PR thing to attract new recruits, since Squaddies being Squaddies is what attracts young blokes to the Forces, lol.

You think the average, non-military person cares? It's all about optics/perception to appeal to these people to get them to join the military. The pristine image is needed to attract fresh meat, even if the reality is, well, gloves, lol. Edit: Although, ironically this might have the opposite...

How did they miss this? sigh It's just as bad as that food advert in the UK that was a professional photoshoot, fixed and edited in Photoshop by an agency and professionals multiple times/passes to make it pop and ready for print... and they all missed the massive fucking fly resting on the...