Why do corporations speak the way they do?

Scottty

Well-known member
Founder
An article I happened to find:
19-corporate-speak-lede-new.w1100.h733.jpg


I worked at various start-ups for eight years beginning in 2010, when I was in my early 20s. Then I quit and went freelance for a while. A year later, I returned to office life, this time at a different start-up. During my gap year, I had missed and yearned for a bunch of things, like health care and free knockoff Post-its and luxurious people-watching opportunities. (In 2016, I saw a co-worker pour herself a bowl of cornflakes, add milk, and microwave it for 90 seconds. I’ll think about this until the day I die.) One thing I did not miss about office life was the language. The language warped and mutated at a dizzying rate, so it was no surprise that a new term of art had emerged during the year I spent between jobs. The term was parallel path, and I first heard it in this sentence: “We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”

Translated, this means: “We’re waiting on specs for the San Francisco installation. Can you make two versions?” In other words, to “parallel-path” is to do two things at once. That’s all. I thought there was something gorgeously and inadvertently candid about the phrase’s assumption that a person would ever not be doing more than one thing at a time in an office — its denial that the whole point of having an office job is to multitask ineffectively instead of single-tasking effectively. Why invent a term for what people were already forced to do? It was, in its fakery and puffery and lack of a reason to exist, the perfect corporate neologism.

The expected response to the above question would be something like “Great, I’ll go ahead and parallel-path that and route it back to you.” An equally acceptable response would be “Yes” or a simple nod. But the point of these phrases is to fill space. No matter where I’ve worked, it has always been obvious that if everyone agreed to use language in the way that it is normally used, which is to communicate, the workday would be two hours shorter.

The essay goes on to further discuss what the author calls "garbage language" - needless verbiage that obfuscates, which either says nothing at all, or takes a paragraph to say something that could be said in a single sentence.
 
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HR departments are notorious for this. Especially when people are fired, censured or there are management turnovers. Such language is designed as you say to obscure or simply say nothing.
 

bullethead

Part-time fanfic writer
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Academia is full of the same kind of linguistic BS, which is why I never really had much interest in going back for my master's degree.

It's sad that concise writing is so rare in the business/academic world.
 
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The high art of PR spokespeople, politicians, CEOs, HR representatives, and self help book authors.

What a crazy rotten world we live in.
 
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The high art of PR spokespeople, politicians, CEOs, HR representatives, and self help book authors.

What a crazy rotten world we live in.

But what's the critical ask from this being a crazy rotten world?
 
D

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ask or task?

Oh, Critical Ask, very much. You see, in business lingo, I was saying in normal lingo:

"What is your objective (or requirement) from the observation that this is a crazy rotten world?" -- i.e., "please tell me your need that stems from your statement". Critical Ask in that context is asking you to tell me exactly what I need to do in response to your statement.
 
D

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Oh, Critical Ask, very much. You see, in business lingo, I was saying in normal lingo:

"What is your objective (or requirement) from the observation that this is a crazy rotten world?" -- i.e., "please tell me your need that stems from your statement". Critical Ask in that context is asking you to tell me exactly what I need to do in response to your statement.
As in, "so what are you going to do about it"? But far less succinct. That somehow makes so much sense.

I would say in response, a few things. Pray. Hope for the end of days. Teach where I can, show compassion when requested, and dust off my sandals when reason is rejected.

And maintain my principles.
 
D

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As in, "so what are you going to do about it"? But far less succinct. That somehow makes so much sense.

I would say in response, a few things. Pray. Hope for the end of days. Teach where I can, show compassion when requested, and dust off my sandals when reason is rejected.

And maintain my principles.

Not quite: I was asking, “what do I need to do about it?”

An equivalent might be asking: “What is the Priority Tasker?”

Now I consider all of this abominable, but I had to learn it to be effective at my job.
 
D

Deleted member 88

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Not quite: I was asking, “what do I need to do about it?”

An equivalent might be asking: “What is the Priority Tasker?”

Now I consider all of this abominable, but I had to learn it to be effective at my job.
Ah you, not me?

I don't think I could say this kind of stuff with a straight face. Its just such an awful misuse of language.
 

Scottty

Well-known member
Founder
In some ways it's also a bit like Orwellian "Newspeak" - lots of people blather these slogans and stock phrases without really thinking much about what they are saying.
 

CarlManvers2019

Writers Blocked Douchebag
In some ways it's also a bit like Orwellian "Newspeak" - lots of people blather these slogans and stock phrases without really thinking much about what they are saying.

So basically they came up with a new corporate language that sort of shortens the sentences?
 

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