Watching another point of view made me realize something.The ownership in perpituity explicitly applies only to things created during the contract. His channel, his name, his likeness, etc, all existed before the contract, and ownership would revert back to him. Note that Rekieta agrees with me here, watch his video.
The problem? Crowder says it would all belong to DW in perpetuity.
People don't seem to also understand that force goes both ways. You know why CNN gets away with violating terms of service of Youtube? Because it's so big. The Daily Wire can put similar pressure on youtube given it's size. I wouldn't be surprised if they could have forced Youtube to remonetize Crowder if he joined up. This comes at a cost of also bending a little though.
So Crowder and DW have different approaches: Crowder is exploring new possibilities, while the DW is exploiting what is currently available. This exploit/explore mechanism, and how much should one focus on one vs the other, is a common tradeoff dilemma. And the market will show who is right.
All the merchandise stuff? In the contract it says exclusively maintain. Doesn't say for the term of the contract.
The contract literally states the merchandising would be permanently maintained by DW.
Knights wqtch/Shadiversity is also doing a break down of it.
At this point it seems independent creators are more along with Steven where the big con as he calls them seem to not comment or get defensive